![]() Majors agrees that something is weird, telling The Post that while Fashion Nova regularly recruits popular plus-size models for its Instagram influencer army, “they’re not willing to pay curve models the same rate as their straight-size models.” So they hire skinny models to promote straight and plus-size lines on their e-commerce website instead. “They don’t seem to mind using plus-sized girls on their Instagram to promote their line,” one commenter replied. Hence the fly-off-the-shelves popularity of Fashion Nova’s cute, trendy, celebrity-approved “Plus Size & Curve” section with curvy women - and the major backlash the brand faced just last week, when plus-size model Tabria Majors noticed that Fashion Nova hired thin, straight-size women to model its plus line on their why do you use size 2 models to represent your plus size line? #questionsthatneedanswers,” Majors captioned her post, which has garnered nearly 15,000 why do you use size 2 models to represent your plus size line? □ #questionsthatneedanswersĪ post shared by Tabria Majors on at 8:41am PDT And plus-size retail giants, like Lane Bryant, have faced criticism for their lack of trendy styles. Though the average dress size for American women is currently 16, many retailers still refuse to carry plus-size clothing in their stores. ![]() ![]() CEO Richard Saghian refers to his company as a “viral store,” relying largely on the popularity of its celebrity and model influencers to spread word-of-mouth advertising to their followers.įashion Nova has also gained a reputation as a style refuge for fashion-forward plus-size women, who face myriad difficulties finding trendy clothing. Propelled by the likes of Jenner, Amber Rose, Cardi B., Dascha Polanco, Teyana Taylor, and an army of 3,000 to 5,000 amateur models called “influencers,” Fashion Nova has exploded to become Instagram’s biggest fashion retailer. Obsessed with my set □Get it at □ #adĪ post shared by Kylie □ on at 9:00am PST ![]()
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